Secure new clients beyond traditional referral networksA CASE STUDY OF OUR WORK WITH PROFESSIONAL SERVICE FIRMS
Client is a leading accounting firm that wishes to expand its digital presence, and establish its thought leadership on key accounting and tax topics, so as to attract new clients who are searching from the web.
The client wanted to make the lead engagement process more cost-effective, as typical kickstart meetings can be fairly repetitive and time-intensive. A key requirement was to make frequently-asked-questions easily accessible and shareable with potential leads.
Guiding you every step of the way to build a robust Q&A platform showcasing your subject matter expertise
Present your domain knowledge in bite-sized Q&A format
Combined with our in-house content, we can co-create Q&As organised into clear and easy-to-understand sections on your knowledge platform.
Organised content that is intutively searchable, designed to convert
Potential leads and existing clients (of client) can now easily navigate the Knowledge Centre for quick answers before reaching out to client for in-depth advisory at the click of a button.
Service leads better by knowing which content they have read
Receive qualified leads with informed queries as well as useful insights on platform user behaviour e.g. most popular queried search terms and questions clicked.
Continuous engagement with leads
New content on the latest regulatory developments can be published to this dynamic repository, and pushed out to potential prospects during lead engagement and nurturing process. The newly developed search platform is designed to integrate seamlessly with the client’s existing website, without any need for overhaul.
Scope your universe in your own terms
A mapping-out-the-universe exercise was conducted to determine the most relevant topics to write on e.g. family offices and fund management. The efficient process, clear guidelines and smooth collaboration meant that 75 new pieces of content were generated in less than a month.
Content is made easily searchable on client’s knowledge platform by categorising every Q&A into topics, with reference to our proprietary taxonomy that works in the backend to ensure the optimal search experience.